- Harves Entertainment and Falcon’s Creative Group Join Forces to Create Global, Next Generation Experiential Entertainment
Press ReleaseMarch 28, 2019Contact: Teri SchindlerTeri.Schindler@Harves.comPhoebe Hicks firstname.lastname@example.orgHarves Entertainment and Falcon’s Creative Group Join Forces to Create Global, Next Generation Experiential EntertainmentPartnership Creates Comprehensive Integrated Services Harves Entertainment and Falcon’s Creative Group announced a new strategic alliance which creates a complete package of integrated services – including concept development, financing, creative execution, real estate development, construction, and operations – to propel new opportunities in the design and realization of global, next generation entertainment experiences. Harves Entertainment is a division of Harves, a premiere Chinese real estate and investment company with operational and entertainment services. In January, Harves announced an exclusive partnership with Manchester United to bring immersive themed entertainment centers to China. The first centers are scheduled to open in 2020 in Beijing and Shanghai.Falcon’s Creative Group, located in Orlando, Florida, designs and produces immersive experiences and theme park attractions with an emphasis on storytelling and innovative technology applications. The company has won multiple industry awards for its work around the globe, holds several technology patents, and has recently announced or completed projects with NASA, National Geographic, and PBS.The alliance of Harves Entertainment and Falcon’s Creative Group creates a complete and powerful portfolio of services that can uniquely and efficiently address the growing global market for brand and educational immersive experiences. Together, the teams will be able to fund initiatives, conceptualize new ideas, develop technology, and efficiently build and operate cross-cultural, innovative experiences around the world.“We are delighted to partner with such a creative powerhouse,” said Bo Zhang, Founder and Chairman, Harves Entertainment. “We have great respect and admiration for the talent at Falcon’s and the innovative work they consistently deliver in projects around the world. We have every confidence that together we can create and realize the next generation of experiential entertainment and education attractions.” “We are combining forces with Harves Entertainment to bring more profound concepts to life,” said Cecil D. Magpuri, President/Chief Creative Officer of Falcon’s Creative Group. “There is a great demand for immersive entertainment experiences across the spectrum and we want to create the next dimension of imaginative and transformative cross-cultural attractions together.”Harves has a successful track record realizing major development projects in China. The company brings a comprehensive understanding of the local market along with world-class operations, experienced management team, and in-country expertise. The new strategic agreement aligns the two entities to aggressively move forward on additional entertainment and educational concepts in China and then globally. They will execute projects with both recognized intellectual property assets and proprietary concepts. The combined team will also develop and license technologies that enhance visitor experience and are unique to this rapidly evolving industry.ENDSAbout Harves Entertainment Harves Entertainment designs, develops, and operates transformative experiences that connect cultures and generations. These experiences include an exclusive partnership with the world’s most valuable sports brand, Manchester United, with whom they will bring immersive themed entertainment centers to China. The first centers are scheduled to open in 2020 in Beijing and Shanghai. Harves Entertainment is a division of Harves, a premiere Chinese real estate and investment firm. For additional information, visit www.harves.com/entertainment.About Falcon's Creative GroupFalcon's Creative Group delivers innovative, powerful experiences with breakthrough solutions. We design immersive experiences that challenge the limits of reality and fire the imagination. Our passionate, award-winning team of artists, filmmakers, engineers, architects, designers, and writers transform everyday reality, every day. Falcon's Creative Group is home to Falcon's Treehouse, Falcon's Digital Media and Falcon's Licensing. Visit: www.falconscreativegroup.com.2019-03-28
- Manchester United and Harves Entertainment Launch Shared Entertainment and Experience Vision
Manchester United is furthering its relationship with its longstanding and loyal fanbase in China through new physical and digital initiatives, including immersive and interactive Experience centres in major cities and a dedicated Chinese language app. Club legends Peter Schmeichel, Dimitar Berbatov and Wes Brown attended today’s official opening of the preview centre in Beijing, part of the club’s partnership with China-based Harves Entertainment. The event, which was also attended by Manchester United’s Group Managing Director, Richard Arnold and Harves Chairman, Bo Zhang, took place at the Manchester United Experience preview centre located in the historic Qianmen Dashilan area right next to Tiananmen Square and the Forbidden City. The preview centre showcases to fans the cutting edge experience being developed that will be in place when the full centre opens in 2020, followed by more centres throughout China. The Manchester United Experience centres are a unique, state-of-the-art environment and experience that bring the excitement of Manchester United and its Old Trafford stadium to the club’s followers in China, giving fans a place to celebrate the team they passionately support. They are designed as an interactive experience that presents the excitement, rich history and culture of the club in a way that will inspire the next generation of Chinese United fans. Highlights for fans and families include a full scale replica of the Old Trafford’s famous Trinity Statue, an interactive showcase of the club’s most historical moments and triumphs, an authentic replica of the players tunnel and changing rooms bringing to life the atmosphere of Old Trafford as well as opportunities for fans to ‘sign’ for the club and show their allegiance to their team. The preview centre also houses the first official Manchester United Megastore in mainland China. The Beijing centre is the first of its kind for any club and will be closely followed by further developments in Shanghai and Shenyang. A series of centres will roll out across China, bringing unparalleled, innovative access to the club’s 100 million+ Chinese followers. Harves Entertainment Chairman, Bo Zhang comments: "Harves Entertainment is honoured to partner with Manchester United to bring this unique, next generation opportunity to life in China. We share a vision for an engaging and immersive entertainment experience that will allow young people and fans more access to the historic Club. We will also offer youth training opportunities that provide skills and a better understanding of what it means to pursue excellence. Most importantly, we want to bring families and fans together to have fun and to be entertained. We have assembled great partners in realizing this vision and look forward to working together to create something exciting that will benefit all who experience it." Manchester United is also combining this physical experience with digital interaction through its new, dedicated Chinese-language app, providing greater access to the latest Club related news and exclusive videos; and offering an easier way for fans in China to engage directly with the club. The app, available on both iOS and Android devices, is available to download now on the Apple App Store, OPPO AppStore, VIVO App Store, Xiaomi Market, Tencent App Store and Google Play Store. Ends About Manchester United Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 141-year heritage we have won 66 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day. About Harves Harves is a global entertainment company with a growing portfolio of properties. The integrated services Harves offers are specifically designed to address the next generation of experience for global audiences. We offer concept development, financing, creative execution, development and construction, operations, omnichannel retail, licensing, and consulting. In China, Harves has partnered with the China Development Bank Capital Corporation Ltd. to build cultural entertainment and education experiences throughout the country. This includes an exclusive partnership with Manchester United to jointly develop immersive entertainment and experience centres. For more information on our projects and services visit www.harves.com.2019-03-19
- Manchester United Football Theme Park will be landed in Shenyang, China Investment Headquarters will be located in Shenyang Free Trade Zone.
On January 14, Harves Entertainment Co., Ltd. China Investment Headquarters was formally established in Shenyang Free Trade Zone, and signed the Investment Agreement with the Management Committee. Harves Entertainment Co., Ltd. is a cultural tourism industry platform company established in Hong Kong. Its main business is to integrate first-class foreign sports, entertainment and cultural IP resources. It is the exclusive strategic partner of Manchester United Football Club in China.After its establishment in Shenyang Free Trade Zone, Harves Entertainment Co., Ltd. plans to establish 35 indoor family entertainment centers (or theme parks) in China's first-tier cities and densely populated provincial capitals to develop football entertainment projects based on Manchester United brand culture.The first batch of projects are planned to be carried out in Shenyang, Beijing and Shanghai. The other 32 projects will be completed step by step with a total investment of about $400 million. The construction area of Shenyang project is about 3500 square meters, and the total investment is about 90 million RMB.Chen Jiabiao, deputy secretary-general of Shenyang Municipal Government, Secretary of the Party and Labor Committee of Shenyang Section of China (Liaoning) Free Trade Pilot Zone and executive vice-director of the Management Committee, warmly welcomed the establishment of the investment headquarters of Harves Entertainment Co., Ltd. in the Shenyang Free Trade Zone. Chen Jiabiao pointed out that the development of football cultural entertainment industry is an important way to improve the football level. Shenyang is China's football happily place with profound football culture and huge potential for industrial development; the regional climate of Northeast China has a demand for indoor theme football parks and stadiums, which can meet people's needs for winter football; the youth training program of Harves Entertainment Company will strongly promote Shenyang football and even China's football country against the international standards of Standard Manchester United. International development. Shenyang Free Trade Zone is willing to work with enterprises to develop football industry, promote football culture and enhance the overall level of youth football.Manchester United Football ClubManchester United Football Club, Manchester United Football Club, is located in Manchester City, Manchester County, Northwest England. Manchester United Football Club is short for ManUtd or MUFC. Its predecessor, Newton Heath, was founded in 1878 by workers of Lancashire and Yorkshire Railway Company at Newton Heath Construction Site. In 1902, the team was reorganized and renamed Manchester United. Now it is the English Football Premier League Club. The home court of Manchester United's team is "Dream Theatre" Old Trafford Stadium. It has been in operation since 1910.Manchester United is one of the most successful clubs in English football history and one of the most influential and successful teams in Europe and even in the world. They have won 20 top-flight championships, 12 FA Cups and 5 League Cups. In Europe, Manchester United won three European Champions League titles, one European Football League Championship, one European Winner's Cup and one European Super Cup championship. They are joined by Juventus, Bayern Munich, Ajax and Chelsea in the European Grand Slam team. In the world, Manchester United won a total of 1 Toyota Cup championship and 1 FIFA Club World Cup championship.Harves Entertainment Co., Ltd.Harves Entertainment Co., Ltd. is a platform company of culture and tourism industry established in Hong Kong. Its main business is to integrate first-class foreign sports, entertainment and cultural IP resources, and introduce Chinese landings. It has all-round professional service capabilities of investment, development, construction, operation and promotion of theme park projects, including theme park planning, pre-design, planning and evaluation. Estimate and post-management, operation, publicity, brand building, etc. At the same time, Harves Entertainment Co., Ltd. is the exclusive strategic partner of Spanish Reunion Group (the world's top ten theme park operators, operating 64 theme parks in 14 countries) and Manchester United Football Club in China.2019-01-16
- MANCHESTER UNITED TO OPEN CLUB-THEMED ENTERTAINMENT AND EXPERIENCE CENTRES ACROSS CHINA
019 Harves CN FINAL.pdf2019-01-09